Kognitive Landkarten zur Entscheidungsunterstützung im Markenmanagement
Year of publication: |
2000
|
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Authors: | Holzmann, Thomas ; Wührer, Gerhard |
Published in: |
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann. - Frankfurt am Main : Dt. Fachverl., ISBN 3-87150-714-8. - 2000, p. 429-443
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Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Österreich | Austria | Kognition | Cognition |
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