Kowledge-based marketing : building and sustaining competitive advantage through knowledge co-creation
Florian Kohlbacher
| Year of publication: |
2008
|
|---|---|
| Authors: | Kohlbacher, Florian |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 20830129. - Vol. 9.2008, 6, p. 617-645
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009865560