KUKA robotics open architecture allows wireless control

Purpose – This paper aims to investigate a high‐profile marketing stratagem staged by a robot manufacturer. Design/methodology/approach – The exhibition, press release and video are described. The relevant technical details of the KUKA robot and controller are presented, followed by those of the Nintendo Wii remote control device and its Bluetooth communications technology. The experimental set‐up used in the video is then explained. Findings – This advertising exercise created a lot of interest, but was rather misleading and of questionable value in its stated aim of encouraging the trickle‐down of robots to the consumer market. Originality/value – This paper highlights the power and availability of the Nintendo Wii controller and Bluetooth communications, and KUKA's drive to appeal to non‐engineers.