Kundenintegrationskompetenz im Kontext der Innovationserstellung : zum Stand der Forschung sowie Konturen einer Konstruktkonzeptionalisierung aus B-to-B-Perspektive
Klaus-Peter Wiedmann; Lars Pankalla
| Year of publication: |
2010
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Pankalla, Lars |
| Publisher: |
Hannover : Univ. Hannover, Inst. für Marketing & Management |
| Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III Bl., 35 S. graph. Darst. 297 mm x 210 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 31 - 35 |
| ISBN: | 978-3-86700-078-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008780551