Kundenorientierung mit System : mit Customer Orientation Management zu profitablem Wachstum
Christian Homburg; Harald Werner
| Year of publication: |
1998
|
|---|---|
| Authors: | Homburg, Christian ; Werner, Harald |
| Publisher: |
Frankfurt (Main) : Campus-Verl. |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Management | Unternehmenspolitik | Corporate policy | Kundenmanagement | Finanzmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 245 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [239] - 242 Gb. : DM 68.00, S 496.00, sfr 64.00 |
| ISBN: | 3-593-35794-1 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000646627