Kundenzufriedenheit : Konzept, Messung, Management
Willy Schneider ; Martin Kornmeier
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Schneider, Willy ; Kornmeier, Martin |
| Publisher: |
Bern [u.a.] : Haupt |
| Subject: | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 309 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-258-06978-4 ; 3-258-06978-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004514453