L'écologie comme atout stratégique:une validation de l'approche ressources par la méthode PLS

No company can nowadays remain indifferent to the impact of its activities on the biosphere. On the contrary, respecting the environment now appears as a truly potential competitive asset for companies. Starting from a Resource approach, the author is attempting to demonstrate, through an empirical and formal approach, a relationship between ecological resources and competencies development and the acquisition of competitive assets for a company. The results partly confirm the supposed connection between these two groups of variables and suggest the necessity for a firm to initiate a truly pro-active approach of environmental concerns.