L'analisi delle interazioni fra marche negli accordi di co-branding
| Year of publication: |
2004
|
|---|---|
| Authors: | Giuseppe, Bertoli ; Bruno, Busacca |
| Published in: |
Micro & Macro Marketing. - Società editrice il Mulino, ISSN 1121-4228. - 2004, 3, p. 629-644
|
| Publisher: |
Società editrice il Mulino |
| Extent: | application/pdf text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010650283