L’influence du format de l’étiquetage sur l’utilisation et la compréhension de l’information nutritionnelle

Nutritional labeling usually described food products composition in terms of nutrients . This article aims at comparing the effect of the nutrients labeling vs. an alternative labeling based on food groups. In this respect, an experimentation has been conducted in two companies’ restaurants during four weeks. A quantitative survey (n=329) shows that the nutrition labeling format does not influence use of nutrition information. Nevertheless, food groups labeling is better understood than nutrients labeling when consumers has to make subsequent food choice. Implications of the research are discussed from a health policy standpoint and limitations noted.