La confiance du consommateur vis-à-vis d’un marchand Internet : proposition d’une échelle de mesure

This paper develops a scale to measure consumer trust towards a web merchant. For this purpose, two studies were carried out. A total of 430 valid observations were used for the scale development. Exploratory and confirmatory factor analyses were performed to assess the psychometric properties of the items. Evidence of the scale dimensionality, reliability and validity are provided.

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Year of publication:	2005
Authors:	Chouk, Inès
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Commerce électronique \| Marchand internet \| Confiance du consommateur \| E-commerce \| Web merchant \| Consumer confidence

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Revue française du marketing, 2005, no. 205
Classification:	M31 - Marketing ; D12 - Consumer Economics: Empirical Analysis ; L86 - Information and Internet Services; Computer Software ; L81 - Retail and Wholesale Trade; Warehousing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011074329