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Marketing strategies at the bottom of the pyramid : examples from Nestlé, Danone, and Procter & Gamble
Payaud, Marielle A., (2014)
Blended value proposition (BVP), triple bottom line (TBL), creating shared value (CSV) and bottom of the pyramid (BoP) concepts : what are the differences? : a comparative analysis using Morse's methodology
Vázquez-Pacho, Mariana, (2025)
From strategy to impact : how MNCs innovate their business models for social value in BoP contexts?
Vázquez-Pacho, Mariana Guadalupe, (2025)