La méthode electre II : une application au media-planning ; the electre II method, an application to media planning
B. Roy; P. Bertier
| Year of publication: |
1973
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|---|---|
| Authors: | Roy, B. ; Bertier, P. |
| Published in: |
Operational research : OR ; proceedings of the IFORS International Conference on Operational Research. - Amsterdam [u.a.] : North Holland Publ. Co., ISSN 0922-517X, ZDB-ID 148227-0. - 1973, p. 291-302
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| Subject: | Werbung | Planung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003490937