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Produktinformationen für Verbraucherim Internet
Henseling, Christine, (2005)
The role of the origin in international brand management
Strenzke, Jan-Hendrik, (2003)
Learning from Users for Radical Innovation
Lettl, Christoph, (2004)
A beer tasting experiment
Arndt, Johan, (1970)
Exploring relationships between market structure and performance in retailing
Arndt, Johan, (1977)
The market is dying : long live marketing!
Arndt, Johan, (1979)