Laddering the benefit-link-value of premium products : perception of Indian consumers on consumer packaged goods
Subhashree Natarajan, T.K.T. Sheikh Abdullah and M. Deepa
| Year of publication: |
2016
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|---|---|
| Authors: | Natarajan, Subhashree ; Abdullah, T.K.T. Sheikh ; Deepa, M. |
| Published in: |
International journal of applied management science. - Olney, Bucks. : Inderscience, ISSN 1755-8913, ZDB-ID 2481912-8. - Vol. 8.2016, 1, p. 83-91
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| Subject: | hard laddering | premium | CPG | aspiration effect | benefit linkage value | hedonic value | utilitarian value | India | Indien | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011592360