Laddering theory, method, analysis and interpretation
Thomas J. Reynolds and Jonathan Gutman
| Year of publication: |
2009
|
|---|---|
| Authors: | Reynolds, Thomas J. ; Gutman, Jonathan |
| Published in: |
Qualitative marketing research : approaches, techniques and analysis. - London [u.a.] : Routledge, ISBN 0-415-44914-6. - 2009, p. 411-447
|
| Subject: | Theorie | Theory | Wissenschaftliche Methode | Scientific method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793892