Language and advertising effectiveness : code-switching in the Korean marketplace
Jungsun Ahn, Carrie La Ferle and Doohwang Lee
| Year of publication: |
2017
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|---|---|
| Authors: | Ahn, Jungsun ; La Ferle, Carrie ; Lee, Doohwang |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 3, p. 477-495
|
| Subject: | advertising | language | code-switching | transliteration | Markedness Model | Werbung | Advertising | Sprache | Language | Südkorea | South Korea | Werbewirkung | Advertising effects | Mehrsprachigkeit | Multilingualism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1128869 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011707426