Language and competition : communication vagueness, interpretation difficulties, and market entry
Year of publication: |
December 2017
|
---|---|
Authors: | Guo, Wei ; Yu, Tieying ; Gimeno, Javier |
Published in: |
Academy of Management journal : AMJ. - Valhalla, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 60.2017, 6, p. 2073-2098
|
Subject: | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy | Signalling | Fluggesellschaft | Airline | USA | United States | 1995-2001 |
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