Language and gender influence on the consumer’s choice of branded meat attributes
Theuns Pelser; Anita Groenewald; Hein Prinsloo
| Year of publication: |
2014
|
|---|---|
| Authors: | Pelser, Theuns ; Groenewald, Anita ; Prinsloo, Hein |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 13.2014, 2, p. 259-274
|
| Subject: | Branding | Brand Retail Owner | Branded Meat | Small Businesses | Language | Gender | Consumer Choice | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Geschlecht | Sprache | Fleisch | Meat | Markenimage | Brand image | KMU | SME |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362825