Language brokering : stimulating creativity during the concept development phase
Claudio Dell'Era, Tommaso Buganza, Camilla Fecchio and Roberto Verganti
| Year of publication: |
2011
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|---|---|
| Authors: | Dell'Era, Claudio ; Buganza, Tommaso ; Fecchio, Camilla ; Verganti, Roberto |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 20.2011, 1, p. 36-48
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| Subject: | Innovationsmanagement | Innovation management | Produktgestaltung | Product design | Designer | Designers | Marketingmanagement | Marketing management | Terminologie | Terminology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938007