Large retail firms in Europe: their characteristics, relative importance, and future development

Examines a list of the 50 largest retail firms in Europe in terms of sales. Looks at their differences and similarities and also forecasts their future. Draws valuable lessons for other organizations in the sames marketing areas.

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Year of publication:	1968
Authors:	Jeffreys, James B.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 2.1968, 4, p. 268-272
Publisher:	MCB UP Ltd
Subject:	Retail trade \| Organizational development \| Europe \| Development \| Forecasting

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005259 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725414