Latent class factor models for market segmentation: an application to pharmaceuticals
| Year of publication: |
2007
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|---|---|
| Authors: | Bassi, Francesca |
| Published in: |
Statistical Methods and Applications. - Springer, ISSN 1618-2510. - Vol. 16.2007, 2, p. 279-287
|
| Publisher: |
Springer |
| Subject: | Latent class cluster model | K-means clustering | Marketing strategies |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005178627