LATENT SEGMENTATION MODELS
| Year of publication: |
1998
|
|---|---|
| Authors: | Cohen, Steven H. ; Ramaswamy, Venkatram |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 10.1998, 2, p. 15-22
|