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Using partial least regression in marketing research
Graber, Stéphane, (2002)
The implications of estimating market demand curves by least squares regression
Shonkwiler, J. S., (1984)
Difficulties with using correlations to determine the relative strength of effects of latent variables
Gierl, Heribert, (2007)
Applications of multivariate latent variable models in marketing
DeSarbo, Wayne, (2004)
An Exponential-Family Multidimensional Scaling Mixture Methodology
Wedel, Michel, (2016)
Deriving Joint Space Maps of Bundle Compositions and Market Segments : An Application to New Product Options
DeSarbo, Wayne, (2016)