Launch decisions and the early market survival of innovations : an empirical analysis of the Italian mobile value-added services (VAS) industry
Frederico Frattini, Claudio Dell'Era and Andrea Rangone
| Year of publication: |
2013
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|---|---|
| Authors: | Frattini, Frederico ; Dell'Era, Claudio ; Rangone, Andrea |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 174-187
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| Subject: | Produktentwicklung | New product development | Markteintritt | Market entry | Werbung | Advertising | Mobile Anwendung | Mobile application | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211456