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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
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Risk-taking for entrepreneurial new entry : risk-taking dimensions and contingencies
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Innovationen erfolgreich kommerzialisieren : Geschäftsfeldentwicklung in Technologiebranchen
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Launching innovations
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Getting too personal: Reactance to highly personalized email solicitations
White, Tiffany, (2008)
Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
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