Launching new global products into subsidiary markets : The vital role of sales and marketing collaboration
| Year of publication: |
2021
|
|---|---|
| Authors: | Le Meunier‐FitzHugh, Kenneth ; Cometto, Teresa ; Johnson, Jim |
| Published in: |
Thunderbird International Business Review. - Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 63.2021, 4 (21.04.), p. 543-558
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/tie.22205 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012536155