Launching a Public Relations Program for Your Practice The author outlines how to develop an effective public relations program by defining your public and knowing which kinds of techniques to employ and which to avoid.
| Year of publication: |
1996
|
|---|---|
| Authors: | Rogers, Stuart C. |
| Published in: |
The national public accountant. - Washington, DC : Soc, ISSN 0027-9978, ZDB-ID 6093711. - Vol. 41.1996, 5, p. 21-26
|