Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Fengxia Zhu, Shaoming Zou, Hui Xu
| Year of publication: |
February
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|---|---|
| Authors: | Zhu, Fengxia ; Zou, Shaoming ; Xu, Hui |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 26.2017, 1, p. 156-163
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| Subject: | Reverse innovation | Global marketing | Emerging markets | Marketing strategy | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Internationaler Markteintritt | International market entry | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2016.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628870