Layers of love : exploring the interactive layers of brand love in the social media setting
Kaisa Aro and Kati Suomi and Richard Gyrd-Jones
| Year of publication: |
2023
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|---|---|
| Authors: | Aro, Kaisa ; Suomi, Kati ; Jones, Richard |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 13, p. 87-110
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| Subject: | Brand love | Brand relationships | Destination brand | Destination brand love | Interactions | Social media | WOM | Social Web | Social web | Markenführung | Brand management | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markentreue | Brand loyalty | Tourismusmarketing | Tourism marketing | Markenartikel | Brand | Destinationsmanagement | Destination management | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2020-0897 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448620