Le marketing-mix : du choix des objectifs à lʹoptimisation des moyens dans le plan de marketing
Michel de Chollet
| Year of publication: |
1979
|
|---|---|
| Authors: | Chollet, Michel de |
| Publisher: |
Paris : Dunod |
| Subject: | Absatzpolitik |
| Extent: | XV, 280 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 2-04-000305-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002001648