Le Marketing Mix multinational : un cadre analytique
par Francis Léonard
| Year of publication: |
1978
|
|---|---|
| Authors: | Léonard, Francis |
| Publisher: |
Zurich : Juris |
| Subject: | Absatzpolitik | Unternehmung internationale | Schweiz |
| Extent: | XIV, 302 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | French |
| Thesis: | Zugl.: Lausanne, Univ., Thèse, 1978 |
| Notes: | Bibliogr. S. 281-302 |
| ISBN: | 3-260-04491-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000002576