Le regret chez le consommateur : un état de l’art

Regret has been studied in several fields: Economics, Psychology and Marketing. On the one hand, these studies have contributed to the conceptualisation and definition of regret, and on the other hand, they have provided useful information on the antecedents and consequences of the emotional experience of regret. In the present paper, we intend to summarize the literature on regret in order to develop a conceptual framework of consumer regret. We insist on the fact that it is necessary to integrate regret in post-purchase evaluation models.