Lead-using or lead-refusing? : an examination of customer integration in mechanical engineering firms
Guido Reger and Christian Schultz
| Year of publication: |
2009
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|---|---|
| Authors: | Reger, Guido ; Schultz, Christian |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 4.2009, 2/3, p. 217-229
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| Subject: | Innovationsmanagement | Innovation management | Marktführer | Market leader | Efficient Consumer Response | Efficient consumer response |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881720