Lead-using or lead-refusing? An examination of customer integration in mechanical engineering firms
| Year of publication: |
2009
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|---|---|
| Authors: | Reger, Guido ; Schultz, Christian |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 4.2009, 2, p. 217-229
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