Leaders and followers : an exploration of the notion of scale-free networks within a new brand community
Matthew Katz and Bob Heere
| Year of publication: |
2013
|
|---|---|
| Authors: | Katz, Matthew ; Heere, Bob |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 27.2013, 4, p. 271-287
|
| Subject: | Sport | Sports | Soziale Gruppe | Social group | Markenführung | Brand management | Soziales Netzwerk | Social network | Kundenintegration | Customer integration | Sozialpsychologie | Social psychology | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010258934