Leadership development as a tool for building expertise and knowledge

Purpose – This paper aims to explore how leadership development can be used to support delivery of an organisational and brand strategy. Design/methodology/approach – This is a case study that demonstrates how a leadership development programme contributed to building, sharing and retaining knowledge and developing expertise in pursuit of the delivery of an organisational and brand strategy at Hays plc. Findings – Using Eraut and Hirsch's three domains of knowledge as a base, this case study explores how the design of the programme allowed for both individual and social knowledge acquisition and transfer in support of the brand value of expertise. Originality/value – The case study describes how leadership development can be used as a tool to enhance expertise and facilitate organisational knowledge sharing. It outlines a number of practical steps that HR professionals should consider when designing and implementing similar organisational interventions.