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Divide profits and conquer (how co-ownership helps John Lewis to build good customer relationships)
Russell, S.-J., (2010)
The weight of excellence (efforts that have been made to implement lean ideas and techniques for maximum quality and excellence in the workplace)
(2011)
McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F., (2011)