Leading the way for sustainable development

Purpose: This paper aims to introduce the papers in this issue and to explain the pertinence of the strategic question. Design/methodology/approach: A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected. Findings: From the analysis of the papers selected for this theme issue, it becomes clear that sustainable development is now one of the major concerns in the world today. Originality/value: The papers selected for this issue shed light on an important theme issue question: how can tourism strategy contribute to sustainable development?