Leading Transformations : Using the LEGO® Way of Change to Drive Transformations Effectively and Successfully

Intro -- Cover -- Endorsements -- Half-Title -- Title -- Copyright -- Dedication -- Contents -- Foreword -- Acknowledgments -- About the Author -- 1 Introduction: The LEGO® Group and Its Transformations -- How It All Started -- Setting Up Business and Early Struggles -- The Beginning of the LEGO Group -- Quality Above All -- Children Need Toys -- Even in Hard Times -- Experimenting with Plastics -- The "LEGO Brick" and Expansion Abroad -- LEGO Brand Framework -- How to Read This Book -- Who Is This Book For? -- Transformation vs. Change -- What Is the Difference? -- Notes