Lean CX : How to Differentiate at Low Cost and Least Risk

Robert Dew, Bill Russell, Cyrus Allen, George Bej

Frontmatter -- Acknowledgements -- About the Authors -- Foreword -- Contents -- List of Cases -- List of Figures -- List of Tables -- Introduction -- Chapter 1 The Case for Change -- Chapter 2 Defining Lean CX -- Chapter 3 Creating Market Cut-Through -- Chapter 4 Where to Start -- Chapter 5 Managing the Cycle -- Chapter 6 Business to Business -- Chapter 7 Explore and Exploit -- Conclusion: Our Future is Lean -- Bibliography -- Index

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Year of publication:	[2021]
Authors:	Dew, Robert ; Allen, Cyrus ; Bej, George ; Russell, Bill
Other Persons:	Dew, Robert (contributor) ; Williams, Macgregor (contributor)
Publisher:	[2021]: Berlin : De Gruyter
Subject:	Lean Management \| Lean management \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction
Description of contents:	Description [degruyter.com] ; Description [degruyter.com]

Extent:	1 Online-Ressource (XXX, 208 p) 60 short cases studies in boxed text
Type of publication:	Book / Working Paper
Language:	English
Notes:	Mode of access: Internet via World Wide Web In English
ISBN:	978-3-11-068392-9 ; 978-3-11-068402-5 ; 978-3-11-068368-4
Other identifiers:	10.1515/9783110683929 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014550532