Leapfrogging, cannibalization, and survival during disruptive technological change : the critical role of rate of disengagement
Year of publication: |
2022
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Authors: | Chandrasekaran, Deepa ; Tellis, Gerard J. ; James, Gareth M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 1, p. 149-166
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Subject: | cannibalization | disengagement | disruption | leapfrogging | new technologies | switching | Technischer Fortschritt | Technological change | Technologietransfer | Technology transfer | Disruptive Innovation | Disruptive innovation | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Markteintritt | Market entry |
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