Learning About Computers: An Analysis of Information Search and Technology Choice
Year of publication: |
2005
|
---|---|
Authors: | Erdem, Tülin ; Keane, Michael ; Öncü, T. ; Strebel, Judi |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 3.2005, 3, p. 207-247
|
Publisher: |
Springer |
Subject: | brand choice models | technology choice | decision-making under uncertainty | information search | consumer expectations | dynamic programming |
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