Learning about the customer for improving customer retention proposal of an analytical framework
Dora Simões, Joana Nogueira
| Year of publication: |
2022
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|---|---|
| Authors: | Simões, Dora ; Nogueira, Joana |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 1, p. 50-63
|
| Subject: | Customer relationship management | Customer segmentation | Business-to-business | Data mining analysis | RFM metric | ABC curve | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | IT-gestütztes Marketing | Computer-assisted marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00126-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163675