Learning and using electronic information products and services : a field study
Vikas Mittal and Mohanbir S. Sawhney
| Year of publication: |
2007
|
|---|---|
| Authors: | Mittal, Vikas ; Sawhney, Mohanbir S. |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 36-48
|
| Subject: | Digitale Güter | Digital goods | Lernen | Learning | Feldforschung | Field research | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540231