Learning approach of customer journey analysis on digital start-up business performance through social practice theory
Nia Kurniati Bachtiar, Arpasri Sothonvit, Nguyen Thanh Vu, Teara Noviyani Sekar Melati
| Year of publication: |
2025
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|---|---|
| Authors: | Bachtiar, Nia Kurniati ; Arpasri Sothonvit ; Nguyen Thanh Vu ; Melati, Teara Noviyani Sekar |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 20.2025, 2, p. 167-185
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| Subject: | business performance | CJA | customer journey analysis | digital start-up business | post-purchase stage | pre-purchase stage | purchase stage | social practice theory | SPT | Unternehmensgründung | Business start-up | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2025.145335 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015413011