Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation
| Year of publication: |
1997
|
|---|---|
| Authors: | Ganesh, Jaishankar ; Kumar, V. ; Subramaniam, Velavan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 25.1997, 3, p. 214-228
|