Learning, forgetting, and sales
Sofia Berto Villas-Boas; J. Miguel Villas-Boas
| Year of publication: |
2008
|
|---|---|
| Authors: | Villas-Boas, Sofia ; Villas-Boas, J. Miguel |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 54.2008, 11, p. 1951-1960
|
| Subject: | Verkaufsförderung | Sales promotion | Lernprozess | Learning process | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003786641