Learning from and with customers with social media : a model for social customer learning
Jari J. Jussila, Hannu Kärkkäinen, and Maija Leino
| Year of publication: |
2012
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| Authors: | Jussila, Jari J. ; Kärkkäinen, Hannu ; Leino, Maija |
| Published in: |
International journal of management, knowledge and learning : IJMKL. - Celje : ISSBS, ISSN 2232-5107, ZDB-ID 2759289-3. - Vol. 1.2012, 1, p. 5-25
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| Subject: | innovation | customer | learning | organizational learning | customer learning | social media | business-to-business | Social Web | Social web | Lernende Organisation | Learning organization | Beziehungsmarketing | Relationship marketing | Lernprozess | Learning process | Lernen | Learning | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
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| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010341668