Learning from case studies of effectiveness
Peter Field
| Year of publication: |
2007
|
|---|---|
| Authors: | Field, Peter |
| Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 199-213
|
| Subject: | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003570473