Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Ana Isabel Canhoto and Jamie Murphy
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Canhoto, Ana Isabel Domingos ; Murphy, Jamie |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 98-106
|
| Subject: | simulations | experiential learning | Google Online Marketing Challenge | online marketing | gamification | student competitions | Lernprozess | Learning process | Studierende | Students | Simulation | Online-Marketing | Internet marketing | E-Learning | E-learning | Betriebswirtschaftsstudium | Graduate business education | Lernen | Learning | Lernmethode | Learning method | Lehrplan | Curriculum |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475316643746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537310